Our Story

HYV (pronounced ‘hive’) is a grassroots Lacrosse lifestyle apparel company created by father-and-son duo Anthony and Matheson. They fell in love with the sport of lacrosse when Matheson first joined his local box lacrosse team in Grimsby, Ontario, Canada at the age of seven.

Lacrosse is known as an aggressive, smash-mouth sport. But at its heart, it is a distinctively community-driven, team-first game that teaches players humility, respect, and cooperation.

At the professional level, lacrosse athletes aren’t usually signing mega million-dollar contracts or endorsement deals. In fact, most have second jobs as teachers, police officers, firefighters while also having families. Many also volunteer as lacrosse coaches and run affordable skills clinics to help grow the game of Lacrosse. Lacrosse players are true role-models and pillars of their communities, which is what makes it such a uniquely approachable and inclusive lifestyle sport.

HYV Lacrosse Apparel Company is built on this passion and deep-rooted belief that “we is bigger than me”.

HYV is about Matheson and his lacrosse teammates.

HYV is about their parents, brothers, sisters, cousins, neighbours and friends who cheer them on in the box or on the field.

HYV is about all lacrosse players and fans, across all skill levels and leagues.

HYV is about working together, having fun, and knowing that above all else, Harmony Yields Victory.